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#!Title=[Get the sales price right the first time|How to choose a good sales price|Get an appraisal to set the right sales price|Listing your home? get an appraisal first|Make negotiating your home's sale easier with an appraisal|Reduce time on the market with an appraisal] <%CompanyName%> <%Phone%> #!Description=A pre-listing appraisal from <%CompanyName%> [will help|helps] you set a realistic [selling price|price] so your [home|house|property] [will attract|attracts] [buyers|more buyers|more interested buyers|interested buyers|potential buyers]. #!Keywords=<%City%>, <%County%> County, <%FullState%>, Pre-listing appraisal, pre-listing, when your agent puts your home in the MLS, pre-listing appraisal FSBO, pre-listing appraisal+agent #!Filename=[<%County%>-County-Home-Listing-Price|Market-price-in-<%County%>|[Services|Appraisals|valuations]-for-<%County%>-sellers]

[Pre-Listing Appraisal Services from <%CompanyName%>|Need a pre-listing appraisal? Contact <%CompanyName%>|Have confidence in your listing price with an appraisal from <%CompanyName%>.]

Avoid having your home on the market too long or selling yourself short by getting an appraisal to demonstrate the right listing price. [If you're working with [a real estate agent|An agent] to [sell|list] your [property|house|home], [then|more than likely,]| Working with [a real estate agent|an agent] to [sell|list] your [property?|house?|home?] [Then|More than likely,]| Are you working with [a real estate agent|an agent] to [sell|list] your [property?|house?|home?] [Then|More than likely,|Quite often]] [you can expect them to|they'll] [provide you with|give you] a comparative market analysis [(CMA)|(or CMA)|(or a CMA)] that [displays|includes] [a list of|selected|similar|comparable|competing] [sales|homes for sale|houses for sale|sale homes|sales houses] in your [area|local area|town]. It's a [customary|good] starting point [in|when] [deciding|determining] your home's listing price. [ This step is [vital|really important|crucial] if you're going to [maximize your profit and minimize [the|your] [home's|house's] time on the market| minimize [the|your] [home's|house's] time on the market and maximize your profit]| If you're going to [maximize your profit and minimize [the|your] [home's|house's] time on the market| minimize [the|your] [home's|house's] time on the market and maximize your profit], this is a [vital|really important|crucial] step| For anyone looking to get most profit out of their house, which includes not having it for sale too long, this is a [natural|logical|standard] [process|move]| This is a [vital|really important|crucial] [(and very [logical|common]) |]step if your [main objectives|goals|intentions|interests] are to maximize profit and minimize your time on the market].

[ [But even|Even] if [[you're|you are] working with| [you've|you have] hired| [you have|you've] been working with] [ the most [accomplished|experienced|expert] [agent|real estate agent]| an [accomplished|experienced|expert] [agent|real estate agent] ], it's [definitely in|in] your best interest to have [an "objective" third-party's opinion of value|a third-party's objective opinion|a third-party's objective opinion of value] [prior to signing|before signing|before you sign] [a|the] Listing Agreement. | However, it's [definitely in your best interest|also advantageous] to have [an "objective" third-party's opinion of value|a third-party's objective opinion|a third-party's objective opinion of value] [prior to signing|before signing|before you sign] [a|the] Listing Agreement, even if [[you're|you are] working with|[you've|you have] hired|[you have|you've] been working with] [the most|an] experienced [agent|real estate agent]. | Even if [you're working with|you've hired|you've been working with] the most experienced [agent|real estate agent], it's [definitely in|in] your best interest to also have [an "objective" third-party's opinion of value|a third-party's objective opinion|a third-party's objective opinion of value] [prior to signing|before signing|before you sign] [a|the] Listing Agreement. | In our opinion, [however|though], you [should also get|might also wish to consider] [an appraisal|a pre-listing appraisal] from [a [licensed |]professional|someone] [who's sole occupation is to analyze real estate|who tracks real estate values for living] - [PRIOR to|BEFORE] [listing your [home|house|property]|putting your home on the market] - even if you're working with an experienced [agent|real estate agent]. ]

[That's where we come in!|And that's where <%CompanyName%> can help you!|And that's where <%CompanyName%> comes in!|That's where <%CompanyName%> comes in!] [We can perform|We'll perform|We can do|We'll do] a pre-listing appraisal so [both you and your agent|you and your agent|you and your agent both|you and your real estate agent|you and your real estate agent both] have [an accurate description of your [home's|house's] features and a detailed analysis of the most recent and similar comparable sales or "comps"| a detailed analysis of the most recent and similar [comparable|comp] sales and an accurate description of your [home's|house's] features].

[In today's [changing|ever-changing|adapting|evolving|fluctuating] market, [using|appointing|hiring] a licensed appraiser is the [best|top|number one|#1|perfect] way to get [an accurate|a precise|a fair|a correct|an exact|a factual|an expert|a proper|a just|a sharp|a skillful|a solid|a true] listing price for your home.|[Using|Hiring] a licensed appraiser is the [best|top|number one|#1|perfect] way to get [an accurate|a precise|a fair|a correct|an exact|a factual|an expert|a proper|a just|a sharp|a skillful|a solid|a true] listing price for your home in today's [changing|ever-changing|adapting|evolving|fluctuating] market.|With today's [changing|ever-changing|adapting|evolving|fluctuating] market conditions, you should definitely [considering hiring|hire|use|appoint] a licensed appraiser to get [an accurate|a precise|a fair|a correct|an exact|a factual|an expert|a proper|a just|a sharp|a skillful|a solid|a true] listing price for your home.] Contact us today.

[[In addition to|We're also experienced in] [helping you set|assisting you with setting|helping you decide on] a realistic [selling price|price to sell] so your [home|house] will [appeal to|bring in|draw in|entice|charm|entice|interest|intrigue|attract] [potential buyers|buyers], [a professional|an expert|a knowledgeable|an efficient|a skillful|a qualified|a polished] appraisal from <%CompanyName%> can:|<%CompanyName%> can help you decide on a realistic selling price so your house will [appeal to|bring in|draw in|entice|charm|entice|interest|intrigue|attract] [potential buyers|buyers], and we can also:|[A professional|An expert|A knowledgeable|An efficient|A skillful|A qualified|A polished] appraisal from <%CompanyName%> can help you decide on a realistic selling price so your house will [appeal to|bring in|draw in|entice|charm|entice|interest|intrigue|attract] [potential buyers|buyers], and we'll also:]
  • [Be a [very valuable|valuable|an extremely valuable] negotiating tool|Help provide [advice|expert advice] when negotiating|Provide [tips|expert tips] to help you negotiate] once you [have|have found|find] a [potential buyer|an interested buyer|a prospective buyer]
  • [ [Impress buyers|Wow potential buyers|Blow away buyers|Blow away potential buyers|Impress potential buyers] with written proof of your [home's|house's] [quality|shape|state|condition] inside and out| Provide written proof of your [home's|house's] [quality|shape|state|condition] inside and out to [impress buyers|wow potential buyers|blow away buyers|blow away potential buyers|impress potential buyers] ]
  • [Make yourself aware of problems and eliminate [last-minute repair hassles|repair hassles at the eleventh hour]| Eliminate [last-minute repair hassles|repair hassles at the eleventh hour] and make yourself aware of problems that might delay [a|your] closing| Eliminate [last-minute repair hassles|repair hassles at the eleventh hour]| Eliminate [last-minute repair hassles|repair hassles at the eleventh hour] and make yourself aware of problems]
  • [Decrease the chances of [unknown|unexpected] [difficulties|complications|dilemmas|problems|disputes|predicaments|headaches|issues|messes|obstacles|quandaries] that cause [the process|negotiations] to [crumble|fall through|deteriorate|fizzle|flop|fold|go up in smoke|break down]| Reduce chances of [unexpected|unknown] [difficulties|complications|dilemmas|problems|disputes|predicaments|headaches|issues|messes|obstacles|quandaries] that can cause [your sale|sales] to [crumble|fall through|deteriorate|fizzle|flop|fold|go up in smoke]| Cut down the chances of [unknown|unexpected] [difficulties|complications|dilemmas|problems|disputes|predicaments|headaches|issues|messes|obstacles|quandaries] that can cause [your sale|sales] to [crumble|fall through|deteriorate|fizzle|flop|fold|go up in smoke|break down]]
  • [Eliminate the wait|Cut out the wait|Do away with waiting|Cut out waiting] for the buyer's appraisal to have [assurance|confidence] the [sale will go through|deal will close|deal can be underwritten]
[Many people are surprised|So many people are blown away|A lot of sellers are shocked] when they find out that the market value of their [home|house] is [much more than they thought|a lot more than they expected|more than they estimated|much more than they had planned|a lot more than they'd planned], so investing in [a professional appraisal|an appraisal from <%CompanyName%>|a professional appraisal from us] actually allowed [these people|them|these sellers] to [receive several thousand more dollars than they thought they would when their home was sold|get several thousand dollars over what they thought they'd get for their home]. [ Others have [an inflated|an over-inflated] opinion of their home's [value|amount of value|estimated value|price value] and an appraisal helped them [to realistically price their home|to decide on a realistic price for their home] in order for it to sell| There are also plenty of [home sellers|sellers] who think their home is worth [much more|a lot more] than it really is, and an appraisal helped them [to realistically price their home|to decide on a realistic price for their home] in order for it to sell| An appraisal helps those who have [an inflated|an over-inflated] opinion of their home's [value|amount of value|estimated value|price value] [to realistically price their home|to decide on a realistic price for their home] in order for it to sell ]. [ An overpriced [home|house|property] [will not|won't] attract [buyers|interested buyers|potential buyers|serious buyers|serious potential buyers]| Overpriced homes [do not|don't|will not] attract [serious|serious potential|potential] buyers], which means [no offers and no closing and that you have wasted valuable time, money, and efforts| you [squander|waste|throw away] time and [|(not to mention) ]money and [still have|are left with] no [prospects for buying your home|offers] ]. [ [Every month your [home|house] [stays|sits] on the market|Each month that your home is still [on the market|sitting on the market]] is another month you have to pay [its|the] mortgage.| [And|And all the while|All the while|And in the meantime,|In the meantime,] you're stuck paying the mortgage while your [house|property|home] [sits|is still sitting|is sitting still] on the market. ]

[Improvements to add value|Home improvements that add value|Improvements that add value to your home|Improvements to add value to your home|Upgrades that improve your home's value]

[In addition to "how much?", there may be [other|equally|other equally|more] important questions to ask yourself [prior to|before] listing your [house|property|home]| There are so many important questions to ask yourself [prior to|before] listing your [house|property|home]| There are many important questions to ask yourself [prior to|before] listing your home -- and <%CompanyName%> can help with that| <%CompanyName%> can help you answer the many important questions to ask yourself [prior to|before] listing your [house|property|home]]. [Would it be better to|Should we] paint the [entire|whole|outside of the] house before we sell it... [[Would it help to|Should I] put in that [third bathroom|new bathroom]...| Does the [carpet|tile|fence] need replacing...| Is now the time to add a deck...|] [Do I need to|Should I] [finish|complete] my [kitchen remodel|closet remodel]... [Practically|Virtually|Almost|Nearly] any project [will|can|has the potential to] [influence|affect] value in some way. [[Unfortunately|But], not all of them have an [impact|effect] commensurate with their cost| But not everything will have [an equal [impact|effect]|the same bang for the buck|the same return on investment]| But each thing [impacts|affects] [marketability|value] differently]. [While a kitchen remodel may improve [the appeal of a home|your home's appeal], it [may|might] not add nearly enough to the value to justify [the|your] expenses| A kitchen remodel [may|might] improve [the appeal of a home|your home's appeal], but it [may|might] not justify [the expenses involved|the costs you'd pay]| Remodeling your kitchen [may|might] improve [the appeal of a home|your home's appeal], but be sure to figure out [your costs|your expenses|the expenses involved|the costs involved|expenses] before diving in. It [may|might] not justify the time and costs involved].

[ [We can|We'll|<%CompanyName%> will] step in and [help|help you] make these [decisions|important decisions]| We'll help you make some of these [decisions|important decisions]| Need help making some of these important decisions? We're here for you| <%CompanyName%> can help you with these [decisions|important decisions]]. [Unlike [a real estate agent|an agent], an appraiser has no vested interest in what amount the house sells for| An appraiser has no vested interest in what amount the house sells for, unlike [a real estate agent|an agent]|Appraisers [have no vested interest|don't have any vested interest] in your final selling price, like [a real estate agent|an agent] on commission will| <%CompanyName%> appraisers have no vested interest in [the|what] amount [your home|your house|the home|the house] sells for, unlike [a real estate agent|an agent]]. [ [Our appraisal fees are|Your fee to us is|Our fees are] based on efforts to [complete|finalize] [the|your] report, and not a percentage of [the sales price|your home's sale price].| An appraisal fee from <%CompanyName%> is based on our efforts to [complete|finalize] [the|your] report, and are not a percentage of [the sales price|your home's sale price].| Our fees are not a percentage of [the sales price|your home's sale price] -- [our appraisal fees are|your fee to us is|our fees are] based on efforts to [complete|finalize] [the|your] report. ] [ [So a professional appraisal from <%CompanyName%>|A professional appraisal from <%CompanyName%>] [helps|will help] [you|homeowners like you|homeowners] make the [best-informed||sharpest|wisest|best] decisions [on|when it comes to] investments to add value and [setting|deciding on|settling on] a [smart|fair|profit-maximizing] [sales price|price at which to sell|listing price].| When it comes to investing in your [home|house] and [setting|deciding on|settling on] a fair [sales price|price to sell at|sale price], [a professional appraisal from <%CompanyName%>|A professional appraisal from us] [helps|will help] [you|homeowners like you|homeowners] make the [smartest||sharpest|wisest|best] decisions.| So please consider ordering an appraisal from <%CompanyName%>. When it comes to investing in your [home|house] and [setting|deciding on|settling on] a fair [sales price|price to sell at|sale price], we'll help [you|homeowners like you|homeowners] make the [most financially sound|smartest|sharpest|wisest|best] decisions. ]

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